UMC IS ADDING SOME COLOR TO YOUR DRIVE HOME
August 16, 2021
Unity Medical Center (UMC) patients and northeast North Dakota residents will soon be seeing tie-dye on their drive home from Grand Forks. The UMC Marketing Committee is moving forward with a tie-dye theme for some of their upcoming outdoor advertising. They worked with Newman Outdoor on a tie-dye design that would “pop” along I-29. According to Maggie Suda, Marketing/PR Director, “The maroon color of our logo and coordinating colors can be hard to read on billboards. We are going to use our white logo and some brighter colors on our new outdoor advertising to help us stand out.”
Tie-dye has been prevalent in the United States for almost a century. It started as a way for people to cheaply decorate their homes and clothing during the ‘20s and hit a high point during the ‘80s when designers incorporated this look into their fashion shows. Today, tie-dye is as popular as ever, especially among the youth, and is showing no sign of going out of style.
UMC incorporated bright tie-dye into their SummerFest 2021 parade t-shirts, decorations and swag. The tie-dye freeze pop koozies and slim can koozies were popular with both kids and adults. UMC also provided all staff with branded tie-dye t-shirts, which they wear on a regular basis. CEO Alan O’Neil shared, “We have had lots of compliments on our tie-dye items. The koozies and shirts have been an absolute hit.”
UMC will be sponsoring the Grafton Youth Basketball t-shirts this fall and will be providing approximately 140 youth in grades K-4 with tie-dye t-shirts.
Tie-Dye Billboard on I-29